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Samsung's new AI-forward flagship smartphones are on deck.
The South Korean tech giant unveiled the Galaxy S25, S25+, and S25 Ultra during its Galaxy Unpacked livestream on Wednesday, Jan. 22, showcasing their sweeping integration of AI features but otherwise minimal spec upgrades. Set for release on Friday, Feb. 7, the Galaxy S25 series is now available for preorder at major retailers and phone carriers starting from $799.99, $999.99, and $1,299.99, respectively, or the same prices as their predecessors. Note that Amazon and Best Buy are giving preorderers free gift cards worth up to $200.
SEE ALSO: Samsung Galaxy Unpacked 2025 live blog: Galaxy S25 series, AI tools, and moreAll three phones in the Galaxy S25 series will run on One UI 7, an all-new version of Samsung's Android operating system that brings a redesigned interface and support for agentic (e.g. autonomous) AI capabilities. A company press release says One UI 7 will make the Galaxy S25 series "a true AI companion," adding that it will roll out "gradually" on other Galaxy devices.
The Galaxy S25 series is powered by a custom new Qualcomm Snapdragon 8 Elite for Galaxy processor, which supposedly translates to a significant performance boost in CPU, GPU, and NPU tasks compared to the high-end Galaxy S24 Ultra from last year. (Our near-future testing will confirm this.) Samsung said it also makes the phones capable of more on-device AI processing, making them less reliant on the cloud for "AI experiences" — i.e., faster and more secure. They have a tweaked heat dissipation structure that should keep them running cool amid these intense workloads.
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Samsung Galaxy Unpacked 2025: Everything announced in 10 minutes
Samsung Galaxy S25: Specs and pricing
Credit: Alex Perry / Mashable The Galaxy S25 is the series' base model, and design-wise, it's slightly thinner and lighter than the previous-generation Galaxy S24. It also features more memory: Samsung's upped it from 8GB to 12GB of RAM. Otherwise, its specs are quite similar to those of its predecessor. It features the same 6.2-inch FHD+ Dynamic AMOLED 2X display with a 120Hz adaptive refresh rate, the same 4,000mAh battery, and the same storage options (128GB or 256GB). It also has the same stacked rear camera setup with a 50MP wide lens, a 12MP ultra-wide lens, and a 10MP telephoto lens — though the Galaxy S25 supports new AI-powered photo and video features like a Virtual Aperture tool and 10-bit HDRrecording by default.
SEE ALSO: Samsung Galaxy S25 vs S24: Comparing price, specs and featuresAs Mashable's Alex Perry writes, the Galaxy S25's software, not hardware, will probably be the deciding factor in most people's "upgrade from the S24" debate.
The Galaxy S25 is available at Amazon, Best Buy, AT&T, T-Mobile, and Verizon in new navy, mint, icyblue, and silver shadow finishes. Samsung's online storefront carries additional blueblack, coralred, and pinkgold variants.
Opens in a new window Credit: Samsung Samsung Galaxy S25 (128GB) $799.99 at Amazon, Best Buy, Samsung, AT&T, T-Mobile, and Verizon Samsung Galaxy S25+: Specs and pricing
Credit: Alex Perry / Mashable The Galaxy S25+ improves upon the base model with a slightly larger and nicer 6.7-inch QHD+ Dynamic AMOLED 2X display featuring new "ProScaler" technology, which delivers a 40 percent improvement in image quality compared to the Galaxy S24 series (so Samsung claims). The Galaxy S25+ also has a bigger 4900mAh battery.
That battery is a holdover from last year's Galaxy S24+, as are your configurables: The Galaxy S25+ still has 12GB of RAM with either 256GB or 512GB of storage. It's a hair thinner and a few grams lighter than its predecessor, but otherwise looks identical. Again, the new AI-integrated OS and processor are supposed to be the stars of the show here.
SEE ALSO: Samsung Galaxy AI adds agentic features. What it will do for you.The Galaxy S25+ comes in the same hues as the Galaxy S25, including the same Samsung exclusives. It starts at $999.99 at Amazon, Best Buy, Samsung, AT&T, T-Mobile, and Verizon.
Opens in a new window Credit: Samsung Samsung Galaxy S25+ (256GB) $999.99 at Amazon, Best Buy, Samsung, AT&T, T-Mobile, and Verizon Samsung Galaxy S25 Ultra: Specs and pricing
Credit: Alex Perry / Mashable Samsung reserved most of its exciting hardware tweaks for the premium Galaxy S25 Ultra, which has a 6.9-inch QHD+ Dynamic AMOLED 2X display (with ProScaler support). Its slimmer, lighter frame has newly rounded edges for a cleaner look and a screen made from Corning Gorilla Armor 2, which the company describes as a "first-of-its-kind material that is more durable than glass." On the back, there's a new 50MP ultrawide camera sensor — up from a mere 12MP in the previous generation. It joins a 200MP wide lens and 10MP and 50MP telephoto lenses, which made appearances on the Galaxy S24 Ultra.
SEE ALSO: Samsung Galaxy S25 Ultra vs Apple iPhone 16 Pro Max: Which one should you buy?Under its hood, the Galaxy S25 Ultra also packs the same 5000mAh battery, 12GB of memory, and storage options as its predecessor: 256GB, 512GB, or 1TB. It still comes with an embedded S Pen.
Shoppers can choose from several new colorways, including titan black, titan gray, titan whitesilver, and titan silverblue, plus the Samsung-exclusive titanium pinkgold, titanium jetblack, and titanium jadegreen. The Galaxy S25 Ultra starts at $1,299.99 at Amazon, Best Buy, Samsung, AT&T, T-Mobile, and Verizon.
Opens in a new window Credit: Samsung Samsung Galaxy S25 Ultra (256GB) $1,299.99 at Amazon, Best Buy, Samsung, AT&T, T-Mobile, and Verizon Topics Samsung Samsung Unpacked