NBA Twitter is ??? ?????? ??????? ???????? ??? ???????a fantastic place — a mix of hoops talk, comedy, and wild takes. The NFL might be America's favorite pro league, but the NBA is its most online.
But getting into that little subset of a world can be tough. Finding the right mix of follows, understanding the jokes — it all takes time. Like almost any online community there's a barrier to entry.
That in mind, I tried to put together a list of great accounts on NBA Twitter. If you'd like to jump into that world, following these accounts would be a good start.
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By the way: This is is in no way comprehensive. I didn't include any actual NBA players because they're in the games, not the folks making the specific world online. I also didn't include brand accounts or team accounts because...well you could probably find those on your own. I tried to select a diverse sampling of folks who follow the NBA and post about it. I'm sure I missed some but here are 30 accounts that would be a good representation of NBA Twitter.
The ubiquitous follows
The first group of folks I listed are the people you simple have to follow. They're the major power brokers in the media landscape, or they break or make the news.
1. Adrian Wojnarowski - @wojespn
There’s no other name that could start this list. If you want to be on NBA Twitter, then ESPN’s Adrian Wojnarowksi — commonly known as just Woj — is a prerequisite. Simply put: He breaks nearly all the news you need to know around the league.
2. Shams Charania - @ShamsCharania
If Woj isn’t breaking the news, chances are his protege-turned-rival Shams Charania is. So you’ve got to follow him for that.
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3. Marc Stein - @TheSteinLine
OK, if Woj and Shams didn’t break the news, then chances are the New York Times’ Stein did, so yes, follow him, too.
4. Brian Windhorst - @WindhorstESPN
There’s no bigger name in the NBA than LeBron James and Brian Windhorst is a LeBron-whisperer of sorts. The ESPN reporter has followed The King for the star’s entire career and can read the tea leaves of LeBron World as well as anyone.
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5. Chris Haynes - @ChrisBHaynes
Chris Haynes, a reporter for Yahoo and TNT, breaks some NBA news, writes pieces you’ll need to read, and is generally a good place to get info.
6. Rachel Nichols - @Rachel__Nichols
You need to follow Rachel Nichols because she’ll land some of the biggest interviews — and she’ll do a great job of getting juicy info out of the players. She’s also the host of The Jumpon ESPN, which is basically a show dedicated to the NBA extended universe. Her timeline reflects that more holistic view of the league.
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7. Ramona Shelburne - @RamonaShelburne
ESPN's Ramona Shelburne is super plugged in to the league, but Los Angeles especially. And the whole NBA universe — to keep the metaphor going — revolves around LA. The Lakers and Clippers are full of stars and almost every important NBA figure spends a good chunk of their offseason in Los Angeles.
8. Bill Simmons - @BillSimmons
Love him, hate him, love to hate him, some mix of all three — it doesn’t matter. Bill Simmons — head of The Ringer and formerly of Grantland/ESPN — is an undisputed force of the NBA conversation at large. You have to follow Simmons for the occasional pot-stirring tweet but more often you’ll find NBA Twitter is talking about something he said on his podcast — so you kind of automatically follow him by proxy.
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9. Stephen A. Smith - @StephenASmith
The one and only. The talking head to end all talking heads. Is his whole schtick an act? Who cares, it’s a great act.
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10. Magic Johnson - @MagicJohnson
NBA legend Magic Johnson is so bad at Twitter that he’s good at Twitter. He just sort of says...obvious things so obviously that it’s hilarious. He’s the Perd Hapley of NBA Twitter.
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The jokes and commentary follows
Commentary, jokes, three-level-deep references and irony — these are the real reasons to be on NBA Twitter. That’s where the community reallylies. I've listed a few names but honestly, you’d do well to dig into your favorite team’s community to find more specific folks, too.
For instance, I’m a big Sixers fans and, if that’s your team, you’d have to follow Spike Eskin and Michael Levin of The Rights to Ricky Sanchez podcast. But if you’re a Denver Nuggets fan, for instance, you probably don’t love Spike because of his half-joking beef over Denver’s altitude. (I do not have the time to explain.) Such is the beauty of NBA Twitter’s vagaries.
11. Jason Concepcion - @Netw3rk
Jason Concepcion, AKA Netw3rk, is hilarious and smart. He also creates and hosts All Caps NBA,which is basically a renamed version of his Emmy-award winning YouTube show,NBA Desktop,on The Ringer. Think: The Soupbut NBA. He is an absolute repository of NBA and pop culture knowledge and is an obvious follow.
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12. Shea Serrano - @SheaSerrano
New York Times best-selling author, staff writer at The Ringer, book publisher, do-gooder, and general of the FOH Army, Serrano is an enthusiastic and funny voice on the NBA. You’ll appreciate his earnest enjoyment of the game and undying love for anything San Antonio Spurs.
13. Zach Harper - @TalkHoops
The Athletic's Harper has got jokes and good NBA analysis and is generally just a good follow.
14. Trey Kerby - @treykerby
Once a host of the now-defunct The Starters, Kerby is fun and irreverent.
15. James Holas - @SnottieDrippen
This man once got another human being to drive 30 minutes to Temecula, California to fight him over a basketball argument...ON CHRISTMAS DAY. Holas, meanwhile, was nowhere near Temecula. A legendary NBA Twitter tale. He's a fun follow for NBA stuff and also once recommended great workout headphones to me.
16. Haley O'Shaughnessy - @HaleyOSomething
O'Shaughnessy, co-host of the Spinsters podcast, is a smart basketball writer and analyst. She's also funny and willing to be open and honest about the social justice aspects of the NBA and sports at large.
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17. Josiah Johnson - @KingJosiah54
He's just funny, man.
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18. Ian Karmel - @IanKarmel
Ian Karmel is a comedian by trade but an NBA/Trailblazers nut in his free time. He's hilarious and a fun follow.
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19. Dan Devine - @YourManDevine
TheRinger writer puts out a ton of good writing every week. Dan Devine is funny and good on Twitter, and, personally, I like to read his work to keep up with the league's important trends. His timeline is obviously a good way to track his work.
20. Kofie Yeboah - @Kofie
I'm not sure if you can really call Kofie Yeboah an NBA personality. He's a video producer at SB Nation who just makes wonderful and weird stuff. Sometimes that means funny and insightful NBA tweets.
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21. Taylor Rooks - @TaylorRooks
You'd be hard-pressed to find a faster rising star in the NBA world than Taylor Rooks. Her broadcast work made her a standout in last year's NBA Bubble and she's definitely going to be a mainstay around the league.
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22. Dragonfly Jonez - @DragonflyJonez
Dragonfly Jonez is a legendary NBA Twitter character. I'm sure other folks know his real identity, but I prefer to think of him as the guy with the liquor bottle avi who is wildly hilarious. His jokes might be NSFW, but they'll have you rolling.
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23. Trill Withers - @TylerIAM
Trill Withers has some tweets that you simply cannot forget, basketball or otherwise. He's a must follow for NBA Twitter.
24. Rob Perez - @WorldWideWob
Rob Perez, AKA World Wide Wob, is a nice repository for NBA clips. Yes, the clips look like he filmed them with a potato, but you can see a highlight you missed super, super fast.
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The analysis follows
There is no shortage of basketball folks dedicated to breaking down footage or pointing out the Xs and Os of a game. I picked just a few of my personal favorites who help me understand the game, but aren't so complex in their analysis that I don't understand.
25. Nekias Duncan - @NekiasNBA
Nekias Duncan, a writer for Basketball News, often posts great clips breaking down how plays work and has great tidbits of analysis.
26. Steve Jones Jr. - @stevejones20
Steve Jones Jr, a former coach, breaks down videos on his feed and co-hosts a podcast with Duncan called the Dunker Spot.
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27. Kevin O’Connor - @KevinOConnorNBA
Kevin O’Connor , aka KOC, is one of the lead NBA reporters for the Ringer. He posts a mix of news and analysis of games and I appreciate how much he truly enjoys the game.
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28. Zach Lowe - @ZachLowe_NBA
ESPN's Zach Lowe is on the most well-known NBA writers out there. Whatever he writes, or whatever analysis he puts out in the world becomes a talking point around NBA Twitter.
29. Ben Falk - @BenCFalk
Ben Falk, a former team executive, now runs Cleaning The Glass, a basketball analytics-focused site popular with stat-head NBA fans.
30. Chris Herring - @Herring_NBA
Sports Illustrated's Chris Herring does a great job of pointing out interesting trends in the NBA while digging up the numbers to back up his observations.