Aden Wang never set out to become a content creator — he was just cleaning his house. But with a camera rolling and Sex video with the drivera knack for aesthetics, his routine chores quickly turned into polished videos that now reach hundreds of thousands of viewers.
By day, Wang is a data-driven user experience designer. Off the clock, he creates home-focused content for Instagram and TikTok, where he’s built a combined following of more than half a million. He favors Instagram Reels, where over 429,000 followerstune in for his satisfying cleaning montages and design tips. On TikTok, more than 92,500 fansfollow his creative process.
Wang’s videos are powered by his passion for home life — and supported by his wife and their dog. We spoke with him over Zoom about growing his audience, the nitty-gritty of his editing workflow, and how he balances a full-time career with a thriving side hustle in digital creativity.
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Aden Wang's Creator Playbook Credit: WAITING FOR ART Mashable: How do you find inspiration or ideas for your content?
Aden Wang: My inspiration mainly comes from my life. I do a lot of stuff at home because I work from home most of the time. I have a dog, and I have a wife. I do the majority of the housework — so the DIY projects, the cleaning, the cooking, and the furniture rearrangement. I have a lot of stuff to do during the day. My inspiration is basically just documenting my life. Hopefully, some part of my life is inspiring to other people. I basically just record whatever [my] daily activity is. So, for example, if today I have a new package come in that I really love, I would just record unboxing and set it up in my home. Or if I have a weekly cleaning project, then I would just record the entire cleaning process.
I have to do the work anyway, so I might as well record it. I find ways to record it from different angles. I get inspiration from other creators as well, how they use transitions and different camera angles to make the video more fun and engaging. So, just trying to make the daily tour a bit more interesting to people. That's the main goal.
You must be constantly full of ideas, then.
To be honest, my mind and my brain work like multiple people. So I have a mind that's thinking about my full-time job. But my full-time job is basically a skillset that once you acquire, you don't have to worry about it. You just have to find a problem and solve it. That's it. So that's my product design job. Another mind is the creator mind, constantly seeking new ideas. For example, what DIY project should I do next?
So while I'm having a meeting at my full-time job, I think about the next DIY project. Where should I drill? Where should I add a shelf to make this space a little bit more functional? And then another mind is looking at my furniture, because my furniture is actually right on the left side of my screen. Whenever I'm having a meeting, when I pivot to the left side, I see my furniture. I'll think about how I can make the space even better. My mind's constantly thinking about new ideas. That's how my mind works.
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Do you ever experience burnout? And what do you do when you feel that?
The only burnout I feel is when working with brands because when working with brands, you have specific criteria, guidelines, and dos and don'ts. You are not doing what you love anymore. You're just following guidelines, but using your home to incorporate your content into their content. That's the only time I feel stressed out.
What was your first viral video or post, and how did it change your approach to content creation?
Originally, I was posting images because Instagram was an image-focused platform. And then they switched to a video-focused platform. So when Reels started, I tried a few different videos, and my first viral video was rearranging my home; a top-down bird's eye view of my living room. I was recording a time-lapse of me moving my furniture around and changing the entire living room for a layout. And that video got a million views. That was the first time that I ever got that many impressions on one piece of content.
How long did it take for you to get there?
When I first started, I never strived for that. I would just record whatever I felt. I didn't think too much, to be honest. Now, I think about it, I want things to get viral. But before, when I first started, I didn't even care.
At what point did you realize you could turn your content into a full-time career and generate income from it?
When I reached about 50,000 followers. That's when brands started reaching out and asking, "Hey, how much money do you charge for [a] video? How much money do you charge for an image ad?" That's when I started getting gifts as well. And that's when I started seeing the monetization potential with my platform, even though I don't really care about that part of the income. I have a full-time job, but it's nice to have an extra income so my wife and I can go enjoy our lives out there and go travel and buy stuff I like, which is nice. But when I really started was after I started with my current agency. That's when everything really boomed.
Because they have the resources to help me out and also help me manage my contracts, all I have to worry about is content creation. That's all I need to care about. So that helps a lot. Before, I had to manage the emails and communications, everything. With a full-time job, I don't have time for those things. Last year was the year that I actually felt like I was actually making money from this thing.
Can you break down how you make money?
As a creator [on Instagram], I don't really make money from the platform. You're not YouTube; it's Instagram. Instagram doesn't pay you an ad revenue share like YouTubers. They have ad revenue from the platform, but Instagram is nothing. My creator income is based on brand deals and partnerships.
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Can you sort of walk me through your workflow from ideation to publishing a post?
I have two routes. One route is serendipitous creation, where I don't really think about making anything, but something strikes me, just like a light-bulb moment. When I have something, I need to do it immediately, so I shut my laptop and set up my tripod. It might take me about an hour to shoot everything because I already have the concept in my mind — I just need to execute it.
After I shoot everything, I have all the content on my iPhone. I plug it into my laptop [to transfer the footage]. I start a folder and open up my editing software. I use Final Cut Pro most of the time, but sometimes I also use Adobe Premiere Pro, depending on the project. So open up the stuff, throw everything in, and start rough trimming. You don't have to go so precise because I leave the precise framing after I add music.
The first thing I do is throw everything into the timeline and then start removing the unnecessary stuff. You have that rough timeline. And then, now, the fun part: Open up your Instagram, go to the real tab, and then find music.
And then you start listening to each one of the songs in your headphones while playing the timeline on your editor, so you get a sense of which song will be best to fit that specific content. I try to aim for the trending music because the trending music helps to increase impressions and discovery, and people like that. But if I can't find any nice matching music that's trending, I just use regular music. After I find music, I go to YouTube, find that exact music, and I download that file and drag it into a timeline.
That's when I start beat matching. I try to match a specific beat. That's one of the reasons my content is pleasing to watch, with the music and everything. Also, I keep the background noise from the original clip, so it feels like you are doing it as well. You are in that environment. But then, have something in the background music to help elevate the mood. I trim it down to less than one minute, because I don't like to make my videos longer than one minute. I keep everything shorter.
So after trimming, I go through it one more time. Now, it is the color editing process.
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So you add an adjustment layer. You tweak the shadow, you tweak the highlight, you tweak the saturation. Because my home is vibrant and there's a lot of color in here, I tend to tune up the saturation a little bit to make it more vibrant and happy, like mood boosting. And then, after adjusting the color, is when I start adding text overlays. I notice a lot of people don't add text overlays, just leave the video as is. But I like to start with an introduction [that says] what I'm gonna do.
They're given a chance to consider. Throughout the video, I add the titles of each gadget and the chapters. Sometimes, I also add some of my personal feelings, what I'm thinking about, and the clips to make it more engaging, like having a conversation with the audience. So, after adding all the text overlays, I go through that one more time and then export it.
After I export it, the funny thing is, I don't really use the music from the Instagram composer. I import the exact file that I exported. I choose the same music, but I dial the [volume of] the original music down to one. So basically, you don't have that music playing in the background. The audio is actually the track that I exported from my video, because that way, I'll be able to keep the beats accurate.
After that is adding captions, changing the Reels cover, tagging the people that you like to tag, and then adding the geotag. And then hit publish. So that's the entire workflow. That's the serendipitous creation that was talking about.
But sometimes when I have a specific thing that I need to do, it might be in my head for a year. Because if it's a big project, I need the courage to do it. I also need to carve out the entire afternoon to do a big project. So I don't always have time. For a [DIY project], you might make a mistake or have to reshoot something. That takes time to fix. Of course, I didn't show that. I just want to show people how easy it is, but actually it's not easy.
Does editing take a similar amount of time for both of these?
Editing is actually fast. Editing is easier than the shooting itself. Because when you shoot, you have to constantly check your footage right after, even just one second. You run up to the stairs, that one clip you need to run back down, go back to your iPhone, check the footage to see how it looks, if the pace that you're running up is too fast or too slow, you, if you need to adjust that, if you need to reshoot. And then also the angles. So I have to redo the exact same thing over again to just get the right clip. So that takes a lot of time.
Which platforms do you think have been most crucial in growing your audience and connecting with people online?
It's definitely Instagram. My manager encouraged me to cross-post it to all other platforms like YouTube Shorts and TikTok, so I've been doing that. And TikTok is now steadily growing. I started a year ago, and now it's almost to 100,000, but I don't really manage it. I don't engage with anyone there. I just cross-post whatever I post on Instagram. So that is doing pretty well because that's a separate source of income. Some friends don't have the money to pay your audience base on Instagram, right? But they do have the budget to pay for your TikTok follower base. So you still get something instead of nothing. So it is good to have multiple platforms to monetize. But I'm primarily focusing on Instagram because I only have so much energy and resources to focus on one platform.
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What advice would you give someone who's starting out in content creation today, looking to build a community similar to yours?
A lot of people think content creation makes a lot of money, so they quit their job and focus on it. I don't recommend that. I definitely recommend sticking with a job and having content creation as a side gig because, for me, I need the two things to balance me out. I can't just focus on one thing at a time. When I burn out on one side, I rely on the other side to help me destress. I recommend having something to balance it out to keep your scale even. Don't rely on content creation for a living because that's not real. And if you only focus on content creation, you will only get more stressed, and your life is going to get more miserable.
I just recommend people go easy and find their niche. Really create content that you like, not just copying other people and trying to go viral, but really find their unique perspective. You can start from your hobby. Whatever you're doing as a hobby, you could turn that into your creator opportunity. That's your content.
Topics Instagram TikTok